在国家大力实施媒体融合发展战略、上海市着力建设“科技创新中心”的双重利好下,上海广播电视台近年来积极推动传统媒体与新兴媒体融合发展。一是分兵突破,推出一批初具规模和影响力的新媒体产品及服务;二是聚焦优势,打造以原创视频新闻为核心竞争力的融媒体新闻IP;三是流程再造,建设多个专门面向互联网内容生产和传播的物理空间;四是集成创新,自主开发多种满足多媒体传播需要的技术系统;五是制度创新,探索适应互联网创新的机制体制;六是对接资本,打造互联网媒体生态系统。 Under the dual positive advantages of vigorously implementing the strategy of media convergence and development and the effort made by Shanghai Municipality to establish a “science and technology innovation center,” Shanghai Radio and Television Station has actively promoted the integration of traditional media and emerging media in recent years. First, break through the ranks and launch a batch of new media products and services that have taken shape and influence; Second, focus on advantages and create a new media news IP based on original video news as the core competitiveness; Third, process reengineering and building more specialized Fourth, the integration of innovation, independent development of a variety of multimedia systems to meet the needs of the communication system; Fifth, institutional innovation, to explore mechanisms to adapt to the Internet innovation system; Sixth, docking of capital to create the Internet media ecosystem .