前景理论是心理学及行为科学的研究成果,由卡尼曼和沃特斯基提出,并通过修正最大主观期望效用理论发展而来的。该理论是描述性范式的一个决策模型,它假设风险决策过程分为编辑和评价两个过程。早在2003年新年第一期的《财富周刊》上就有一篇文章介绍了从心理学角度来进行经济学的研究。它起源于卡尼曼带给人们的“前景理论”。由于 Prospect theory is the result of research in psychology and behavioral sciences, proposed by Kahneman and Wattski, and developed by modifying the theory of maximum subjective expectations utility. The theory is a decision model of descriptive paradigm, which assumes that the risk decision-making process is divided into two processes of editing and evaluation. As early as the 2003 New Year’s first issue of the “Fortune Magazine” there is an article on the psychology from the perspective of economics research. It originated from the “Prospect Theory” that Kahneman brought to people. due to