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中国型CI的逐步形成,实质上是因CI实践业已证明美国型CI和日本型CI之模式在中国企业的具体实际中行不通,无法解决中国企业所需解决的形形色色的现实问题。所以出现新的模式,是基于中国社会条件、针对中国企业实际的CI战略——中国型CI战略体系。
The gradual formation of China-based CIs is essentially the result of CI practice that the patterns of US-CIs and Japanese-CIs have proved impracticable in the concrete practice of Chinese enterprises and can not solve all kinds of real problems that Chinese enterprises need to solve. Therefore, the emergence of a new model is based on China’s social conditions, the actual CI strategy for Chinese enterprises - China CI strategic system.