当前,在利率市场化的大背景下,发展保险业务是大势所趋。但是,现阶段邮政保险业务的发展却步履维艰。这其中很重要的一个原因是,近年来,以互联网、手机等为代表的新媒体手段层出不穷,颠覆了传统媒体环境下的信息传播方式,热点事件的传播速度更快、传播范围更广、控制难度更大,使得保险行业在销售过程中产生的纠纷被无形放大,给企业形象带来极大的负面影响。 At present, under the background of marketization of interest rates, the development of insurance business is the trend of the times. However, the development of the postal insurance business has been struggling at this stage. One of the reasons for this is that in recent years, new means of media, such as the Internet and mobile phones, have emerged in endless streams to subvert the mode of information dissemination under the traditional media environment. Hot events spread more rapidly and spread more widely. Control More difficult, making the insurance industry in the sales process in the dispute is invisible amplification, to the corporate image has a tremendous negative impact.