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投资者关系管理是西方成熟资本市场发展和股权文化上的产物,对促进证券市场的健康发展有着极为重要的意义。我国真正引进投资者关系管理是在本世纪初,投资者关系管理的发展还在起步阶段。文章详细分析了投资者关系管理的意义以及我国投资者关系管理的现状和问题,结合本人的实际工作经验,提出了提升我国上市公司投资者关系管理水平的初浅建议。
Investor relationship management is a product of the mature capital market development and equity culture in the west and is of great significance to the healthy development of the securities market. The real introduction of investor relations management in our country was at the beginning of this century. The development of investor relations management is still in its infancy. The article analyzes the significance of investor relations management in detail and the status quo and problems of investor relations management in our country. Based on my own practical work experience, this article puts forward some preliminary suggestions on how to improve the management of investor relations in our listed companies.