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竞争是企业成败的核心所在。竞争不仅决定了一个企业在市场和内部管理活动中的行为 ,而且决定了企业经营的效益 ,关系到企业的生死存亡。企业竞争战略的选择决定了企业如何在一个行业里寻求有利的竞争地位 ,竞争优势则是企业获得竞争战略的成功所必须寻求建立的特殊资源条件和
Competition is the core of the success or failure of a business. Competition not only determines the behavior of a company in the market and its internal management activities, but also determines the effectiveness of the company’s operations and concerns its survival. The choice of corporate competitive strategy determines how the company seeks a favorable competitive position in an industry. The competitive advantage is the special resource condition that the company must seek to establish to obtain a successful competitive strategy.