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精硕世纪科技(AdMaster)有限公司首席运营官陈传洽本访谈是中国首次针对数字营销行业开展的大型个人深访及问卷调查项目(暨南大学“数字营销再造”阶段性研究成果),由暨南大学新闻与传播学院和天津师范大学新闻传播学院联合出品。项目负责人万木春系暨南大学新闻与传播学院博士生、广告学系教师;胡振宇系天津师范大学新闻传播学院广告学系系主任,暨南大学新闻与传播学院博士生。
Chen Chuanqian, Chief Operating Officer, AdMaster Co., Ltd. This interview was the first large-scale personal interview and questionnaire survey conducted by China for the digital marketing industry (Jinan University, “Digital Marketing Remanufacture” University of Journalism and Communication and Tianjin Normal University College of Journalism and Communication jointly produced. Project manager Wan Munchun Department of Journalism and Communication, Jinan University, Ph.D., advertising department teacher; Hu Zhenyu Department of Journalism and Communication, Tianjin Normal University School of Journalism, Department of Journalism and Communication, Jinan University doctoral student.