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1979年中国恢复现代广告业以来,北京始终在地区广告业发展中处于领先地位。1984年-1986年期间,北京广告营业额年增长率高于30%,广告业增长速度远远高于GDP的增长速度,这一时期,北京广告主的由生产资料型企业向消费资料企业转移,广告费用支出有了法律依据,日商广告主在北京十分活跃。1987年至1991年是北京企业体制改革的重要时期,广告费用支出表现出大幅度的波动,最高增幅达56.65%,最低增幅为11.31%。这一时期广告运作的科学化程度在不断提高,名人广告受到青睐,外国广告主加强了对北京的广告攻势。
Since China restored its modern advertising industry in 1979, Beijing has always been a leader in the development of the advertising industry in the region. During 1984-1986, the annual growth rate of advertising revenue in Beijing was higher than 30%. The growth rate of advertising industry was much higher than the growth rate of GDP. During this period, the advertisers from Beijing were shifted from producers of information-based enterprises to consumers of information enterprises , There is a legal basis for advertising expenses, Japanese advertisers are very active in Beijing. From 1987 to 1991, an important period for the reform of the enterprise system in Beijing, advertising expenditures showed significant fluctuations with the highest increase of 56.65% and the lowest increase of 11.31%. During this period, the operation of advertising was increasingly scientific, celebrity advertising was favored, and foreign advertisers stepped up their advertising campaign against Beijing.