如今,我国经济发展迅速,市场竞争激烈,企业对市场营销人才的需求不断加大。根据往年的就业专业需求统计,市场营销专业人才需求一直都排在前列。现在,高校基本都开设了市场营销这一专业,但是,很多营销专业毕业的学生,并不具备很好的专业能力,不能满足企业营销活动的需要。只有具有一定的专业知识,又懂得市场营销技能的复合型人才才会受到用人单位的青睐。所以,有越来越多的高校,开始希望借助于市场实验室建设,提高学生的市场营销实践能力,培养实用型营销人才。但是,由于营销实验室进入中国高校的时间较晚,在建设方面存在着这样或那样的问题。就营销实验室存在的普遍性问题,应采取切实可行的策略。 Nowadays, with the rapid economic development and fierce market competition in our country, the demand for marketing talents from enterprises has been constantly increasing. According to previous years, statistics on employment needs, marketing professionals has always been in the forefront of demand. Now, colleges and universities are basically set up a marketing professional, but many marketing graduate students do not have very good professional skills, can not meet the needs of corporate marketing activities. Only with a certain degree of professional knowledge, but also know how to marketing skills of complex talents will be favored by employers. Therefore, more and more colleges and universities begin to hope that with the help of market laboratory construction, improve students' marketing practice ability and cultivate practical marketing talents. However, due to the late entry of marketing laboratories into Chinese universities, one or more problems exist in the construction. The prevalence of marketing laboratories should adopt practical strategies.