论文部分内容阅读
随着卷烟营销配送新模式的不断完善与发展,订单组织货源机制的全面推广与有效运行,卷烟销售活动步入了一个新的阶段,卷烟物流运行和管理在整个卷烟销售过程中的作用更加明显和尤为重要。特别是在全球性的经济危机形势影响下,降低卷烟物流成本,构建高效物流体系,提升物流运行质量,对于全面落实国家局关于提升烟草企业市场竞争力,培育核心卷烟品牌战略要求,促进卷烟经营一体化建设和发展有着更加深刻的现实意义。
With the constant improvement and development of a new model of cigarette marketing and distribution, the full promotion and effective operation of the supply mechanism of order organization, cigarette sales activities have entered a new phase. The role of cigarette logistics operation and management in the entire cigarette sales process becomes more obvious And especially important. In particular, under the influence of the global economic crisis, reducing the logistics costs of cigarettes, building an efficient logistics system and improving the quality of logistics operations are of great importance to the full implementation of the State Bureau’s strategic requirements on enhancing the market competitiveness of tobacco companies and fostering the core brand of cigarettes, The construction and development have a more profound practical significance.