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随着时代的进步和设计产业的发展让我们不得不把中国传统文化与当代艺术设计两者之间的关系进行理性的思考,如何从中国传统文化中获得新的灵感和创意,设计出富有民族特色和文化内涵的作品是至关重要的。“标志设计是要以内容为出发点,以意造型,以形表意”。在追求突破和创新的同时我们更应该注重挖掘中国传统文化的精髓,当然这不仅仅是寻求标志视觉形式语言的表现,而是赋予标志设计的另一种更深层面的精神内涵。
With the progress of the times and the development of the design industry, we have to think rationally about the relationship between Chinese traditional culture and contemporary art design, how to get new inspiration and creativity from Chinese traditional culture, and design rich ethnic groups Features and cultural content of the work is crucial. “Logo design is to content as a starting point, intended to shape, to form a meaning.” In pursuit of breakthrough and innovation, we should pay more attention to the essence of Chinese traditional culture. Of course, this not only seeks to mark the language of visual form, but also gives another deeper spiritual connotation of logo design.