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塑造良好的企业形象,有效开发、经营企业形象资本,是企业参与市场竞争、占领市场至高点的重要手段。随着市场经济、特别是知识经济的到来,现代经济越来越呈现为一种形象经济。企业形象是社会公众或谓企业关系者对企业的整体感觉、印象和认知,是企业的具体表现与特征在他们心目中的综合反映。一般说来,企业形象可以分为外在形象和内在形象,分别由标识形象、
Creating a good corporate image and effectively developing and managing corporate image capital are important means for enterprises to participate in market competition and occupy the highest market. With the advent of the market economy, especially the knowledge economy, the modern economy is becoming more and more an image economy. Corporate image is the overall feeling, impression and cognition of the public or the business relationship between the corporate and the public, and is a comprehensive reflection of the specific performance and characteristics of the enterprise in their minds. In general, corporate image can be divided into external image and internal image, respectively, by the logo image,