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互利共赢的共同目标为电视体育节目向专业化转变提供了契机,同时体育与传媒的结合在电视体育节目特有的专业化中融入了娱乐元素,符合大众的审美需求,也加快了体育文化的传播。但是,体育节目娱乐化的过程中出现了一系列问题,需要我们及时发现并予以解决。本文以如何平衡电视体育节目中娱乐化和专业化元素为出发点,试图诠释和论证电视体育节目的发展前景。一、我国电视体育节目的现状近几年来,电视体育节目逐渐走向了
The common goal of mutual benefit and win-win situation provides a turning point for the transformation of television sports programs to specialization. At the same time, the combination of sports and the media has incorporated elements of entertainment into the unique specialization of television sports programs, meeting the aesthetic needs of the general public and speeding up sports culture spread. However, there are a series of problems in the process of entertaining sports programs, which need us to discover and solve in time. This article tries to interpret and demonstrate the development prospects of television sports programs based on how to balance the entertainment and specialization elements of television sports programs. First, the status quo of China’s television sports programs In recent years, television sports programs gradually toward