建立工程管理体验经济模式是产品价值的递进,在产品价值之外增加信任,建立认同感的附加值。所谓体验经济,是指企业以服务为重心,以产品为素材,为客户创造出值得回忆的感受,传统经济主要注重产品的功能强大、外型美观、价格优势,现在趋势则是从生活与情境出发,塑造感官体验式营销。在《体验经济》一书中这样描述:“在这里,消费只是过程,消费者成为这一过程的产品。当过程结束后,体验记忆将会长久地保存 Establishing project management experience economy mode is the progressive of product value, adding trust beyond product value and establishing the added value of identity. The so-called experience economy, refers to the service-centric enterprises to products as material for customers to create memorable feelings, the traditional economy mainly focus on the product’s powerful, beautiful appearance, the price advantage, and now the trend is from the life and the situation Starting, shaping sensory experience marketing. In ”Experience Economy,“ a book describes it as follows: ”Consumption is a process, and a consumer becomes a product of this process, and when the process is over, experience memory is preserved for a long time