在国外,收视率调查是从二十世纪三、四十年代开始的,国内这方面的工作则延迟到八十年代中期才有人尝试。改革开放使国民经济日益活跃,电视收视率调查也应运而生。作为媒介研究产业的重要组成部分,伴随国内媒介经营产业化、集团化趋势的逐步加强,特别是电视作为媒介产业的龙头老大,不得不担当起领导这一趋势的先锋力量以来,收视率调查已备受业界重视。业界乃至外界希 Abroad, the ratings survey started in the 1930s and 1940s, and domestic work in this area was delayed until the mid-1980s. Since the reform and opening up, the national economy has been increasingly active. Television ratings surveys have also emerged. As an important part of the media research industry, with the gradual strengthening of the domestic media management industry and the trend toward collectivization, television has become the pioneer force in the media industry. Since the pioneer force of leading this trend, Much industry attention. Industry and hope outside