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自2008年以来,随着奥运会、世博会等世界性盛会的召开以及全国平安城市建设项目的深入开展,安防产品在社会各行业的应用日渐广泛,社会开始对安防行业表现出前所未有的关注,安防,作为一个新兴的行业逐渐被公众所认可。在这一背景下,安防企业的营销模式也从以往的工业化营销逐步过渡到行业化营销,开启了安防行业市场格局的转变和市场细分的转型之路。此前,中国安防企业的营销大都以传统的工业品营销为主,属于关系营销。行业化营销和传统的工业品营销存在着显著的差异,行业化营销
Since 2008, with the holding of world events such as the Olympic Games and the World Expo as well as the in-depth development of the national safe city construction project, the application of security products in various sectors of society has become increasingly widespread. The society has begun to pay unprecedented attention to the security industry, As a new industry gradually recognized by the public. In this context, the marketing model of security companies from the previous industrialized marketing gradually transition to the marketing of the industry, opened up the security industry, the market structure changes and market segments, the transformation of the road. Previously, most of the marketing of China’s security companies to traditional industrial marketing-based, are relationship marketing. Industrial marketing and traditional industrial marketing there is a significant difference between the marketing of the industry