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近年来,我国电子商务快速发展,2015年,凭借3.88万亿网销总额,一举超越美国成为全球第一大网络零售市场。第一是实体商业电商化。越来越多的传统企业将选择利用互联网实现转型升级,百货类、制造类、生活服务类企业将率先取得突破。第二是传统电商移动化。随着4G网络的发展、智能手机的普及、移动支付消费习惯的逐步养成以及电商企业对移动端的加大投入,移动
In recent years, the rapid development of e-commerce in China, 2015, with net sales of 3.88 trillion in one fell swoop, surpassing the United States in one fell swoop as the world’s largest online retail market. The first is the commercialization of physical commerce. More and more traditional enterprises will choose to use the Internet to achieve transformation and upgrading. The department store, manufacturing and life service enterprises will make breakthroughs first. The second is the traditional e-commerce mobile. With the development of 4G network, the popularization of smartphones, the gradual development of consumption habits of mobile payment, and the increased investment in mobile terminals by the e-commerce enterprises, the mobile