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微信是腾讯在移动互联时代扎下的一根深深的刺,现在这家以沟通为核心的互联网企业希望将这根刺在汽车业务中扎得更深入些。今年6月,腾讯汽车把“6S”一站式汽车营销平台升级至2.0版,与去年版本不同之处在于,前者加入了具有强关系优势的微信,同时还植入了微博的商业化基因,小企鹅希望新的6S平台能在移动互联网时代,将汽车营销精准化、实效化。
WeChat is a deeply rooted thorn in Tencent’s era of mobile Internet. Now, this Internet-based communication-oriented enterprise hopes to take this sting deeper into the automotive business. In June of this year, Tencent Auto upgraded the “6S ” one-stop car marketing platform to version 2.0. The difference from last year’s version is that the former has joined WeChat with strong relationship advantages and also implanted the business of Weibo Genes, Little Penguin hopes the new 6S platform in the mobile Internet era, the car marketing accurate and effective.