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和广播、报纸等其他媒体相比,电视的最大优势就在于能够以声音和画面双通道传播信息。“画面和声音在电视新闻传播中发挥着主体性双重结构功能,即声画关系这一物质形态,是承载电视新闻全部形式与内容的文体。电视新闻文字(播音)语言的主体性功能是逻辑叙述,电视新闻画面语言的主体性功能是证实新闻。电视新闻的画面,以时空相兼
Compared with other media, such as radio and newspapers, the biggest advantage of television is that it can transmit information through dual channels of sound and picture. ”Picture and sound play a dual structure of subjectivity in the television news and communication, that is, the material form of relationship between sound and painting and the style of carrying all the forms and contents of television news." The subjective function of the language of television news writing (broadcasting) is Logical narration, the subjective function of the language of the television news picture is to confirm the news.