近年来,在国际政治和国际传播等领域,“软实力”一词被人们普遍接受并广泛使用。无论是国外还是国内,无论是政界还是学界,人们较为一致的看法是:一个国家综合国力的提高,既体现在经济、科技、国防等硬实力上, In recent years, in the fields of international politics and international communications, the term “soft power” has been widely accepted and widely used. Whether foreign or domestic, whether political or academic, people are more consistent view is: a country’s overall national strength, both reflected in the economic, science and technology, national defense and other hard power,