新品牌如何在强手如林中异军突起?老品牌如何在变幻莫测的商战中保存自己?在产品趋同,广告嘈杂的今天,单纯依赖产品品质和常规广告已经无法取胜。十年树木,百年树人。企业如人。然而今天的市场已经不可能给企业百年的时间,甚至连一年的时间都没有。那么,如何实现品牌和销售的爆破?——活动——任何一次成功的活动策划都是一次销售和品牌的爆破。近年来,以各种各样的活动来提升知名度和品牌影响力,达到直接或间接创收的目的,在广告行业大行其道,一些经典案例有口皆碑。但是,到目前为止,将这些案例收集整理并编排成册的还没有,因为首先能够收集这么多具有时效性的活动案例并不是一件容易的事情,其次,即使收集到了,如何编排也真是令人煞费苦心。 How the new brand in the strong hands such as the sudden emergence of the forest? How the old brand in the vagaries of the commercial war to save themselves? In product convergence, advertising noisy today, relying solely on product quality and conventional advertising has been unable to win. Ten years of trees, century tree. Business people. However, today’s market has been impossible for a hundred years, not even a year’s time. So, how to achieve the brand and sales of blasting? - Activities - Any successful planning activities are a sales and brand blasting. In recent years, with a variety of activities to enhance the visibility and brand influence, to achieve the purpose of direct or indirect revenue, popular in the advertising industry, some of the classic case of reputation. However, so far, it has not been possible to collect and organize these cases into one, as it is not easy to collect so many time-bound activity cases in the first place, and secondly, even if collected, how can it be organized People make painstaking efforts.