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营销组织创新的根本目标是提升企业市场交换的效率为什么企业的营销组织从最开始的单兵销售,发展到后来成立销售部,再到后来增加市场部,以及在各地设立办事处、地区营销中心、分公司、子公司甚至是独立的销售集团公司?分析上述种种形式的营销组织创新,可以归纳为四对词,即“收—放”、“简—繁”、“多—少”、“分—合”。而它们本质上是通过改进完善营销组织的四种基本职能及提升其执行效率而实现“提升市场交换效率”的目标的。
The fundamental goal of marketing organization innovation is to enhance the efficiency of market exchange Why the marketing organization of enterprises from the very beginning of the sales force to the establishment of the sales department, and later to increase the marketing department, and set up offices in various regions, regional marketing center , Branches, subsidiaries and even independent sales group companies? Analysis of the various forms of marketing organization innovation, can be summed up as four pairs of words, that is, “put - put ”, “Jane - Traditional - less ”, “ points - together ”. And they essentially achieve the goal of “enhancing the efficiency of market exchange” by improving and perfecting the four basic functions of marketing organizations and enhancing their efficiency in implementation.