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随着三网融合政策的陆续出台,广电系和电信系的产业竞合态势也日渐明朗:业务交叉竞争形势下,广电系和电信系都面临着进入新的产业领域的机会和防御现有业务领域的挑战。本文首先通过分析三网融合下的业务形态、广电和电信产业结构变化以及产业链各参与方的优劣势比较,给出三网融合下运营商的机会分析,然后对运营商部署电视屏业务的整体思路提出建议,以期为运营商提供参考。
With the introduction of the triple play policy, the industry competing trend of the departments of radio, television and telecommunications has become increasingly clear. In the situation of cross-competition, both the radio and television departments and the telecommunications departments are faced with opportunities to enter into new industrial fields and defend existing businesses The challenge of the field. Firstly, by analyzing the business patterns under the triple play, the changes of radio, television and telecom industry structure and the advantages and disadvantages of all parties involved in the industry chain, this paper gives the opportunity analysis of operators under the triple play and then analyzes the operators’ deployment of the TV screen business The overall idea to make recommendations to operators for reference.