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回顾2012年,这一年无疑是整个中国经济和广告行业充满坎坷的一年。中国经济结构性调整开始软着陆,进入平缓发展期。经济放缓迫使企业压缩成本,广告市场成为直接受害者,2012年中国广告行业出现大震荡,给企业主、传媒从业者带来了忧虑、迷茫。尘埃落定,我们坚韧地度过了2012,回顾这一年,相信很多人和我们一样,心中都会有着太多的疑惑:中国经济究竟表现如何?2013年趋势怎样?广告市场
Recalling 2012, this year is undoubtedly the bumpy year for the entire Chinese economy and advertising industry. The structural adjustment of China’s economy began a soft landing and entered a period of gradual development. The economic slowdown forced companies to reduce costs, the advertising market has become the direct victim. In 2012, the advertising industry in China experienced major concussion, which brought anxiety and confusion to business owners and media practitioners. As the dust settles down, we have tenaciously passed 2012 and reviewed this year. I believe many people, like us, will have too many doubts in their minds: What exactly does the Chinese economy do? What are the trends in 2013? Advertising Market