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美博会招商一直是中小美容化妆品企业最重要的营销方式,然而越来越冷清的现场交易已经让中小企业老板们感到了巨大压力。当市场局面尚未打开、网络尚未稳固、资金实力严重不足时,怎样找到适合自己的招商方法完成生存呢?21世纪福来旗下“概念工厂”服务的法诗德品牌2003年进入美容行业,在劣势下抢先创建新的专业细分市场,3个月时间,用20万元赚回800万……
Beauty Expo Merchants has been the most important small and medium-sized beauty cosmetics business marketing, but more and more deserted on-site transactions have given SMEs owners feel great pressure. When the market situation has not yet opened, the network has not yet solid, a serious lack of financial strength, how to find suitable investment method to survive? 21st Century Fu to its “concept factory” service of poetry brand in 2003 into the beauty industry, in the Disadvantage first to create a new professional market segments, 3 months time, earn 200,000 yuan 800 million ...