主动营销这两年一直是家电行业关键词。但是真正能将主动营销做好、做透的厂商实际上并不多。主动营销的口号喊得很高,要微信、要粉丝、要跑家装、跑设计师,但这一切如果没有政策,也只能停留在口号阶段,而不能落地转化为实际的销售转化率。所谓好的政策,也不全是理解上的高提成,而是需要有规则、有章法。例如厂商做主动营销,可以拿出一定的百分点,作为除了常规支出之外的特殊基金。 Active marketing these two years has been a key word in the home appliance industry. But really able to do a good job marketing, thoroughly penetrate the manufacturer is actually not much. Active marketing slogans shout high, to micro-channel, to fans, to run home improvement, running designer, but all if there is no policy, it can only stay in the slogan phase, but can not translate into actual sales conversion rate. The so-called good policies are not all high-level understanding of the commission, but the need for rules and regulations. For example, manufacturers do active marketing, you can come up with a certain percentage points, as a special fund in addition to conventional expenses.