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民俗元素在广告策划创意中的应用是十分常见的,从广告出现后,民俗元素成为广告不可缺少的一部分,民俗元素会对广告的内容、传播方式造成极大的影响,通过广告和民俗元素的有效融合,能全面满足受众的审美需求,激发受众的消费欲望,使得广告效果获得最大化,下面就广告策划创意中民俗元素的应用进行深入分析。
Folk elements in advertising planning and creative ideas is very common, since the ad appeared, folk elements become an indispensable part of advertising, folk elements of advertising content, the way of transmission has a tremendous impact, through advertising and folk elements Effective integration, can fully meet the aesthetic needs of the audience to stimulate the audience’s desire to consume, so maximize the effectiveness of advertising, the following ad planning creative application of folk elements in-depth analysis.