树立市场经济中的企业新形象刘玉琢在计划经济向市场经济的转轨过程中，作为国有大型铁路企业的株洲车辆厂从原有的定向思维模式中解脱出来，重新确立企业的市场形象和市场地位，依靠企业地位和形象这样的无形资产，扩大企业的知名度，争得企业的长足发展。一、确立企业市... Establishing a New Enterprise Image in a Market Economy During the transition from a planned economy to a market economy, Zhuzhou Vehicle Factory, a state-owned large-scale railway enterprise, was relieved from its original directional thinking model and reestablished its market image and market position. Rely on such intangible assets as corporate status and image, expand the visibility of the company and win the rapid development of the company. First, establish the business city...