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作为视觉艺术的关键因素,色彩在广告设计中发挥着重要的作用,本文从色彩的基本功能入手,着重探讨了如何进行色彩搭配,更好的表现广告的主题诉求问题。
As a key factor in visual arts, color plays an important role in advertising design. Starting with the basic functions of color, this article focuses on how to carry out color matching and better represent the theme of advertising.