论文部分内容阅读
五、网络营销 网络营销,简言之,就是利用Internet(国际互联网)展开营销活动。据统计,这种互联网络自1990年开始其商业应用后,到1995年已有152个国家和地区的近5000万人使用它;在发达国家,利用互联网络开展经营活动的企业每年以20％的速度增加;在科技界和信息产业界,1996年更被称为“网络年”,1997年初在瑞士举行的世界经济论坛第27届年会上,特将“建立网络社会”列为中心议题。
Fifth, network marketing Internet marketing, in short, is the use of the Internet (Internet) to start marketing activities. According to statistics, nearly 50 million people in 152 countries and regions have used this Internet network since its commercial application started in 1990. In developed countries, enterprises that use the Internet for business activities use 20% . In science and technology and information industry, 1996 was more commonly referred to as the “Year of the Internet.” At the 27th annual meeting of the World Economic Forum held in Switzerland in early 1997, “establishing an online society” was the central issue .