资金、人才、科技是媒介成功的三大要素。如何留住人才、培育人才是媒介组织持续经营与致胜的关键,要实现这一点,首先要对从业人员的绩效有一套公平、客观、合理的评估标准,让从业人员的工作绩效与奖惩、薪酬、调动、升贬紧密相连,方能让员工信赖组织,进而提高对媒介的认同度与 Funds, talents, science and technology are the three major elements of media success. How to retain talents and nurture talents is the key to the continuous operation and success of media organizations. To achieve this, we must first of all have a fair, objective and reasonable evaluation criteria for the performance of practitioners, so that the performance of employees and rewards and punishments, remuneration , Mobilization, promotion or devaluation are closely linked, in order to allow employees to trust the organization, thereby increasing the degree of recognition of the media and