经营广告公司最担心的就是客户有一天会跑了,心始终悬在半空中,如履薄冰。这种糟糕的感觉,经营广告的公司大概都有体验。从最初接触,广告公司和客户双方都有神秘感。随着时间推移,相互之间越来越熟,神秘感越来越少,大家距离越来越近,就好象双方都已经爬上了山头,下面的路就该下坡了。下坡的原因很多,最简单的原因是客户家里有了政变,原来的总经理退了,新任的总经理新官上任三把火,一切都似要大动。广告公司跟在后面倒霉,所谓一朝天子一朝臣。 The most worrying factor for operating advertising companies is that customers will run away one day, and their hearts will always be suspended in the air. This kind of bad feeling, the company that runs advertising probably has experience. From the initial contact, both the advertising company and the customer have a sense of mystery. As time goes by, more and more familiar with each other, less and less mysterious, everyone closer and closer, as if both sides have climbed the hill, the road below should be downhill. There are many reasons for downhill. The simplest reason is that the customer has a coup d’état at home, the original general manager has retired, and the new general manager new official has been appointed to fire. Everything seems to be moving. The advertising company was unlucky in the background.