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广告策划就是对广告的谋划、筹划、决策与打算,这是整个广告活动的核心和灵魂。进行广告活动,应该事先进行策划,没有经过策划的广告,大都是盲目的,其实际效果是不确定的。广告策划的具体内容包括:
Advertising planning is the planning, planning, decision-making and planning of advertising. This is the core and soul of the entire advertising campaign. Advertising campaigns should be planned in advance. Unplanned advertisements are mostly blind and their actual results are uncertain. The specific content of advertising planning includes: