高职学校主要教育和培养目标是高素质、技能型的专业人才,这是高职学校与本科学校之间的最大区别。高职市场营销教学中,应当对运用知识和技能加以重视。对此,教师不能像过去一样,采用灌输式的教学方法,而是应当积极开展体验式教学,通过不断的研究和实践,更好地提高高职市场营销教学的质量和效果。 The main education and training objectives of vocational schools are high-quality, skilled professionals, which is the biggest difference between vocational schools and undergraduate schools. Higher vocational education in marketing, should be the use of knowledge and skills to be valued. In this regard, teachers can not, as in the past, adopt instilled teaching methods, but should actively carry out experiential teaching, through continuous research and practice, to better improve the quality of higher vocational education and teaching effectiveness.