随着中国入世，面对来自经济全球化带来的发展机遇和挑战，国内轮胎企业要积极开拓国际市场、农村市场和私人购车市场。在国际市场方面，对轮胎企业而言，特别是国有大型轮胎企业，如果产品不能实现批量出口，在世界上某些地区、某些国家稳定占领一些市场份额并逐步扩展，要提 With China’s accession to the WTO and in the face of opportunities and challenges arising from the economic globalization, domestic tire companies should actively explore the international market, the rural market and the private car market. In the international market, for tire enterprises, especially state-owned large-scale tire enterprises, certain countries in some parts of the world have steadily occupied some market shares and gradually expanded their products if they can not achieve mass export.