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随着媒介技术的进步和媒介环境的变迁,地方电视台生存环境面临诸多考验:外部生存空间在与各级各类媒体竞争中遭遇不断挤压,内部成长缺少长足发展体制机制的后劲。数字电视、IPTV、移动流媒体、网络媒体等新一代大众传媒异军突起,不仅直接导致了地方电视台分众化的受众格局,还加剧分化了受众群;尤其是三网融合的蓬勃发展,对于受众有限、覆盖面有限的地方电视台而言,
With the advancement of media technology and the change of media environment, the living environment of local television stations is facing many challenges: the external living space has been constantly squeezed in competition with various media at all levels, and the internal growth lacks the stamina to develop institutional mechanisms. The emergence of a new generation of mass media such as digital television, IPTV, mobile streaming media and online media has not only directly led to the fragmented audience pattern of local television stations, but also exacerbated the differentiation of audiences. In particular, the triple play has been booming. For those with limited audiences, For local television stations with limited coverage,