作为国家大型综合建筑施工企业来说,为了自身的生存与发展,在企业的对外形象宣传、扩大知名度和影响力,以期提高企业竞争力时,往往要花大价钱买报纸版面、买电视台栏目的最佳时间段来为企业作包装宣传,可也有一些央企却成功探索出一套与各新闻媒体免费来宣传企业,或以不花钱、少花钱对企业宣传效果好、影响大的途径,俗话说,世上没有免费的午餐,但 As a national large-scale integrated construction enterprise, for its own survival and development, in the corporate image promotion, expanding visibility and influence, in order to enhance the competitiveness of enterprises, often spend big bucks to buy newspaper pages, buy television column The best time for the business for packaging publicity, there may be some central enterprises have successfully explored a set of free media with the news media to promote business, or to spend less, the effect of corporate propaganda for less effective, influential way, As the saying goes, there is no free lunch in the world, though