联想正在用更年轻的品牌及主张,以应对“步入中年”“缺乏活力”及“创新不足”的窘境。这次,小新能帮上忙吗?鹿晗!鹿晗!一阵阵耀眼的闪光灯,一次次此起彼伏的尖叫声……这不是演唱会也不是综艺节目,只是联想小新笔记本的发布会现场。疯狂的粉丝包围了发布会现场,联想用现场的火爆证明:一个优质代言人能够给品牌带来巨大青春活力。这样青春活力能成为联想解决中年危机的良药吗? Lenovo is using younger brands and ideas to cope with the “middle age”, “lack of vitality” and “innovation”. This time, Xiaoxin can do a good job? Luhan! Luhan! Bright flashes of light, one after another screams one after another ... ... This is not a concert is not a variety show, just Lenovo’s new notebook conference site . Crazy fans surrounded the conference site, Lenovo used the scene of the hot proof: a high-quality spokesperson can bring a huge youthful vitality to the brand. This youthful energy can become a good medicine for Lenovo to solve the middle-aged crisis?