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2009年对于大连人民广播电台来说,是具有里程碑意义的一年。因为在这一年里,其旗下的新闻、交通、广播、财经三个频率都步入全国城市广播同类频率的第一阵营,且全台的经营收入跻身全国城市广播创收三甲之列。可以说,大连人民广播电台在金融风暴之下,媒体艰难发展之中创下了奇迹。这种奇迹的创造得益于什么?它得益于大连人民广播电台“品牌强台”的战略,得益于“革新求变”的新理念,得益于“融同求异”的新举措。为此,本期杂志关注大连人民广播电台“求变、求异、求新”的发展之路,与同行共享。
2009 for Dalian People’s Broadcasting Station, is a landmark year. Because in this year, its three news, traffic, radio, financial and other frequencies have entered the first camp of the same frequency of urban broadcasting in the country, and Taiwan’s operating income ranks among the top three in the country’s urban radio revenue. It can be said that Dalian People’s Broadcasting Station set a miracle in the difficult development of the media under the financial turmoil. What benefits from this miracle? It benefits from the strategy of “People’s Broadcasting Station of Dalian” and “Brand Stronghold”, thanks to the new concept of “innovation and change”, thanks to “ Different ”new move. For this reason, this issue of magazine pays attention to the development of Dalian People’s Broadcasting Station, “Seeking Change, Seeking Differences and Seeking Innovation” for development and sharing with its peers.