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近年来,我国网络技术、信息技术飞速发展,应用也越来越广泛,媒介融合的发展趋势越来越明显。所谓媒介融合,主要指的是基于现代移动通信技术、网络技术以及数字化技术等先进的科学技术前提下,以信息消费终端需求作为主要导向,慢慢从网络、内容、接收终端以及传播平台等各方面进行多元媒介融合的过程。随着媒介融合的不断发展,我国电视新闻传播事业面临巨大挑战的同时,也迎来了很好的机遇,这对电视新闻传播的要求也就越来越高。目前我国电视新闻传播工作中,一定要解放思想,转变以往传统的新闻传播理念,积极创新、改革电视新闻传播方式。
In recent years, with the rapid development of network technology and information technology in our country, the application is also more and more widely, and the trend of media convergence is more and more obvious. The so-called media convergence, mainly refers to the basis of modern mobile communications technology, network technology and digital technology and other advanced science and technology under the premise of the demand for information consumption terminal as the main guide, slowly from the network, content, receiving terminals and communication platforms Aspects of multi-media integration process. With the continuous development of media convergence, China’s television news distribution industry is facing great challenges, but also ushered in very good opportunities. The demand for television news distribution is also getting higher and higher. At present, in the work of television news dissemination in our country, we must emancipate our minds, change the traditional concept of news dissemination in the past, innovate actively and reform the way of news dissemination of television.