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在白酒行业下行期,如何通过撬动年轻消费群体这一需求宝藏,从而推动白酒行业走出逆境,实现再次快速发展,成为白酒界探讨研究的焦点。随着白酒中高端政商务消费的限制性萎缩,以及人口红利的结束,白酒发展进入了下行期,而此时,尚未开发的“80后”、“90后”年轻消费群体,以及以年轻人群为核心的中产阶级消费阶层的快速崛起,成为白酒行业在逆势中取得增长以及走向未来的希望。年轻消费群体有其自身的独特消费特征,而撬动年轻群
In the downward phase of the liquor industry, how to push the white liquor industry out of adversity and achieve another rapid development by leveraging the demand treasure of young consumer groups has become the focus of the liquor industry’s research. With the restrictive shrinkage of high-end business and government consumption of liquor and the end of the demographic dividend, the development of liquor has entered a downward phase. At this time, the undeveloped young consumer groups such as “after 80s” and “after 90s” As well as the rapid rise of the middle-class consumer segment with a core of young people as the hope of the liquor industry to gain growth and move towards the future. Young consumer groups have their own unique spending characteristics, while leveraging young groups