丹麦未来学家,也是《梦想社会》的作者罗夫·钱森认为,“我们可以这样说,1999年是个临界点,是欧洲和美国开始明显发现信息时代不会延续下去的时点。换句话说,人类即将进入新纪元—一个以故事为主导的年代。我们将从重视信息过渡到追求想象!当我们购物时,事实上我们在商品内寻找故事、友情、关怀、生活方式和品性。我们是在购买感情。” The Danish futurist, who is also the author of Dream Society, believes that “we can say that 1999 was a critical point, and that Europe and the United States began to notice clearly that the information age will not continue.” In other words, humankind is about to enter a new era—a story-led era.We will shift from valuing information to pursuing imagination! When we shop, we actually look for stories, friendship, care, lifestyle, and character in our products. We are buying emotions."