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CRMCustomer Relationship Management,即客户关系管理。是企业对客户的整合营销,是以客户为核心的企业营销的技术实现和管理实现。而客户关系管理的方法在注重4P关键要素的同时,反映出在营销体系中各种交叉功能的组合。CRM是一个不断加强与顾客交流,不断了解顾客需求,并不断对产品及服务进行改进和提高以满足顾客需求的连续过程。CRM注重的是与客户的交流,企业的经营是以客户为中心,而不是传统的以产品或以市场为中心。——详见本期22页“特别报道”
CRMCustomer Relationship Management, customer relationship management. Is the business-to-customer integrated marketing, customer-focused enterprise marketing technology to achieve and manage. The customer relationship management approach focuses on 4P key elements at the same time, reflecting the marketing system in a variety of cross-functional combination. CRM is a continuous process of continuously strengthening customer interaction, constantly understanding customer needs, and continuously improving and improving products and services to meet customer needs. CRM focuses on the communication with customers, the business is customer-centric, rather than the traditional product or market-centric. - See this issue on page 22 “Special Report ”