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案例简介加拿大庞巴迪公司(Bombardier Limited)是仅次于美国波音和欧洲空客的世界第3大航空航天制造商,在小型公务机、支线飞机和水陆两用机方面居全球领先地位。巴西航空工业公司(the Empresa Brasileira de Aeronáutica,简称Embraer)是全球第4大民用飞机制造商,是巴西的最为重要的出口企业之一。因产品的相似性和竞争能力接近,两国政府都在大力支持本国企业争夺
Case Brief Canada Bombardier Limited is the world’s 3rd largest aerospace manufacturer after the United States Boeing and European Airbus and is the global leader in small business jet, regional jet and amphibious aircraft. The Empresa Brasileira de Aeronáutica (Embraer) is the fourth largest manufacturer of civil aircraft in the world and one of the most important exporters in Brazil. Due to the similarities and competitiveness of products, the two governments are strongly supporting their own enterprises for contention