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当今时代,随着微博、微信、QQ空间等自媒体平台的迅速发展,我们所处的媒介环境正在发生着前所未有的变革,传统媒介逐渐没落,而自媒体则借助智能手机、PAD等移动互联终端的助推,已然成为当下社会里最炙手可热的媒介形态。而“自媒体出现使传播方式由原本整齐划一的泛众传播演变为分众传播,这一革命性变化极大地改变了我们的传播行为和生活方式”1,其对影视剧这一艺术形式的影响是多方面的,本文结合当下热播的各类情景剧,谈谈自媒体时代对情景剧的节目形态、创作理念及其传播方式等方面的影响。
In today’s era, with the rapid development of media platforms such as weibo, wechat and qq space, the media environment in which we live is undergoing unprecedented changes and the traditional media is gradually declining. However, since the media rely on mobile Internet such as smart phones and PADs, The boost of the terminal has become the hottest medium in the present society. However, since the advent of the media, the mode of dissemination has evolved from an all-encompassing mass media spread to a mass media. This revolutionary change has greatly changed our communication behavior and lifestyles. " The influence of this series is multifaceted. In this paper, we combine various types of melodrama hit nowadays to talk about the impact of the melodramatic program form, creative concept and mode of communication from the media age.