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中国连环画辉煌了仅仅百年就淡出了历史舞台。但是在欧洲,连环画却依然有着非常广阔的市场。在法国,连环画更是民众喜爱的日常读物。在全球书业不景气的今天,中国连环画怎样才能找回自己的定位?通过对法国连环画行业的研究,发现中国连环画行业的不足,借鉴法国对于连环画行业的调整,寻找振兴中国连环画产业的对策。对比研究不仅有利于中国连环画的复兴,还对新媒体冲击下,其他传统出版物的发展具有重要启示作用。
China’s brilliant picture book just faded out of the historical stage. But in Europe, the comics still have a very large market. In France, comics are more popular daily readings. How can China’s comic book find its own position today after the global book industry is sluggish? Through the study of the French comic strip industry, it finds out the shortcomings of the comic book industry in China and draws lessons from France’s adjustment of the comic strip industry so as to find a solution to rejuvenating the Chinese comic book industry. Comparative studies not only help the revival of comic books in China, but also play an important role in enlightenment to the development of other traditional publications under the impact of new media.