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2016年8月4日,今日头条与清华大学健康传播研究所联合发布《中国居民营养关注度大数据白皮书》(以下简称“白皮书”),这是国内首份深度剖析国人营养类阅读行为和趋势性研判的全维度主题报告。数据显示,2015年4月~2016年3月中,今日头条上营养相关资讯的关注度不断增长,共获得超过33亿次的阅读量。此次发布的白皮书显示了以下主要信息。
August 4, 2016, today’s headline and the Institute of Health Communication, Tsinghua University jointly issued the “White Paper on Chinese Residents Nutrition Concern Big Data” (hereinafter referred to as the “White Paper”), which is the first in-depth analysis of Chinese nutrition reading behavior And the trend of judging the full-dimension theme report. Data show that in April 2015 ~ March 2016, today’s nutrition-related information on the headlines growing concern, totaling more than 3.3 billion times the amount of reading. The release of the white paper shows the following key information.