作为社会伦理秩序建构之基础与出发点的基点，无疑是现世的、平民的和普适的，因而它应是一个社会的底线伦理。市场经济为导向的社会伦理秩序的基点乃是社会公德。只有多渠道、多层次地逐步进行公德建设，新时期伦理秩序大厦的建成才是可能的。 As the basis for the construction of social ethical order and the starting point of the point, it is undoubtedly temporal, civil and universal, and therefore it should be the bottom line ethics of a society. The basic point of a market-oriented social ethics is social morality. Only through multi-channel and multi-level progressive construction of public morality will it be possible to build an ethical building in the new era.