论文部分内容阅读
随着市场经济的发展和现代企业制度的建立,企业文化建设作为一种新的管理理论和工作思路已被越来越多的企业所接受,并成为科学管理的发展趋势和现代企业共同面临的新课题。但是在以往的企业文化建设中存在着诸多问题,如理解上的简单化,内容上的一般化,形式上的雷同化和活动上的表面化等,究其原因,主要是在企业文化建设基本特征的把握上没有完全到位,因此,注意把握企业文化建设的基本特征是成功进行企业文化建设的根本保证。
With the development of market economy and the establishment of modern enterprise system, the construction of corporate culture has been accepted by more and more enterprises as a new management theory and working train of thought, and has become the development trend of scientific management and the common problems facing modern enterprises New topic However, there are many problems in the construction of the corporate culture in the past, such as the simplification of understanding, the generalization of content, the formalization of the assimilation and the superficialization of activities. The reasons are mainly in the basic features of corporate culture The grasp is not fully in place, therefore, pay attention to grasp the basic characteristics of corporate culture is the fundamental guarantee for the successful construction of corporate culture.