大多数研究者和企业管理人员都认为客户满意度和企业期望的经营结果成正相关。研究发现,客户满意对购买意愿具有可测量的影响,而且对于客户保持和企业的经营业绩也有同样的影响。同时,有关研究也认为,客户满意度与花费份额(SOW)、公司的营业收入也有正相关的关系。在一些不同行 Most researchers and business executives agree that customer satisfaction is positively related to business expectations. The study found that customer satisfaction has a measurable impact on buying intentions and that it has the same effect on customer retention and business performance. At the same time, the study also believes that customer satisfaction and spending share (SOW), the company’s operating income is also a positive correlation between. In some different lines